How do you build an inspiring brand?
You learn from others.

THIS is why I left my home, my dogs, and my coworkers in 2013 to travel the US and find those living their brand.  Knowing how much people love to tell their story, I listened intently to CEOs and managers share intimate details about how they built their businesses and inspired a culture to grow around them.

These stories are theirs; I just got to go on a killer road trip to find them.

- Melanie Spring, Chief Inspiration Officer, Sisarina



Their brand stories

June 19, 2014
Originally posted on Being a little fish in a big pond is scary, as it takes patience, perseverance and ambition to make any sort of impact. Impact is something The Mars... READ MORE
March 13, 2014
Originally posted on   With the tagline "Everything New Orleans," Fleurty Girl is the place to visit for those checking out The Big Easy. From T-shirts to gifts and full-on Mardi Gras outfits, this store... READ MORE
March 06, 2014
Originally posted on Branding is all about telling a good story and nonprofits have an edge on this storytelling tool. Many nonprofits are created from a story of change, growth... READ MORE
February 27, 2014
Originally posted on  Starting a business is not easy but buying an established business can sometimes be harder -- especially when it’s a restaurant in an oversaturated market like Washington,... READ MORE
February 20, 2014
Originally posted on Every business thinks about rebranding somewhere along the way. Some end up doing it in the early stages when they figure out their goals. Others find their... READ MORE
February 13, 2014
Originally posted on Launching a business is a feat in its own right but helping hundreds of businesses launch is a truly herculean task. But that is exactly what nonprofit Arch Grants is... READ MORE
February 06, 2014
Originally posted on Growing up in a family of artists, Kevin Main's talent not only came naturally to him, but also his ability to excel at in the world of... READ MORE
January 30, 2014
Originally posted on Rob Honeycutt never realized his job as a bike messenger would be a life-changing endeavor. Riding the streets of San Francisco on his bike in 1989, Honeycutt was... READ MORE
January 23, 2014
Originally posted on Blog comments were quickly becoming antiquated and in 2009, Jordan Kretchmer was looking for an online space where people could talk to others about topics they cared... READ MORE
January 16, 2014
Originally on Like the beginning of most startup stories, a group of people had a problem and couldn't find a solution, so they made their own. In 2009, Nick Crossman and... READ MORE
January 09, 2014
Originally posted on What do you get when you put two ski bums in a Park City, Utah apartment with the internet in 1996? - the first website to buy outdoor... READ MORE
January 02, 2014
Originally posted on Quite often, dog owners encounter the same issue: The toy problem. They shell out a lot of money on the newest and latest toys, only for their... READ MORE
December 19, 2013
Originally posted on Somewhere between getting his design degree and working non stop, Denver resident Jonathon Stalls found an aching hole inside of himself. He knew there was more to... READ MORE
December 16, 2013
Originally posted on  The following is the seventh in the series "Live Your Brand" in which branding expert Melanie Spring takes us along on her three-week road trip across the country to... READ MORE
December 05, 2013
Originally posted on Madison, Wisc., a sizeable city in the Midwest, can seem quiet and unassuming to the average outsider. A peaceful, family-focused city, Madison is the capitol to a state... READ MORE
November 27, 2013
Originally posted on Image Credit: There isn’t another person on earth who knows more about cow comfort than Amy Throndsen and she’s not afraid to share her knowledge. Admittedly, cow... READ MORE
November 21, 2013
Originally posted on Landscape architect, Ernest “Ernie” Wong, is the son of Chinese immigrant and well-known Chicago building architect, Y.C. Wong. With a father of such prominence in a city... READ MORE
November 14, 2013
Originally posted on Next time you’re in Pittsburgh, make your way over to the Strip District. This once gritty factory area is now filled with eclectic shops, ethnic food stores... READ MORE
November 07, 2013
Originally posted on  In 2005, Hamdi Ulukaya noticed a classified ad for a yogurt plant in Upstate New York that was recently shut down by Kraft. At first, he threw... READ MORE
October 31, 2013
Originally posted on  In November 2012, I moved out of my home, said good-bye to my dogs, coworkers and friends and drove away. I’d spent the previous four years as... READ MORE

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